The share of homebuyers moving to a different metro area is coming down from a peak as it becomes less feasible to work remotely. For those who are relocating, the most popular destinations are relatively affordable places like Sacramento, Las Vegas, and Spokane, WA.
Decline in Homebuyer Migration Rate
The share of U.S. homebuyers looking to move to a different metro area declined for the third straight month in November, dropping to 23.9%, the lowest share in a year and a half. Thatβs down from 24.1% a year earlierβa tiny drop, but the first annual decline in Redfinβs recordsβand down from a record high of 26% over the summer.
The data in this report is based on the searches of about 2 million Redfin.com users who viewed for-sale homes online across more than 100 metro areas from September 2023 to November 2023. Redfinβs records go back through 2017. Scroll down for the full methodology.
Factors Contributing to the Decline
Overall homebuying slowed in 2023 because it was the least affordable year on record and there was a severe supply shortage. There were 4% fewer Redfin.com users looking to move to a new metro in November than a year ago, compared with a 3% year-over-year drop for Redfin.com users searching within their home metro. The slightly bigger drop for house hunters looking to relocate explains why migrants are making up a smaller share of overall home searchers. It will be interesting to see whether the migration rate declines or increases in the new year, as we expect home sales to increase as mortgage rates come down.
The portion of house hunters who are relocating to a new area is coming down for a few reasons. One, thereβs less flexibility to work remotely as employers call workers back to the office. That means the flow of homebuyers moving from the Bay Area to Austin, TX, or Boise, ID, for example, has slowed. Two, home prices generally increased more in popular migration destinations than they did in expensive coastal metros during the pandemic, making the case for moving a bit less compelling. For example, prices in Sacramentoβthe most popular destination this monthβare up about 35% since before the pandemic, compared with an 8% increase in the Bay Area.
Still, the migration rate remains above pre-pandemic levels of around 19% as some Americans are still chasing affordability. All 10 of the most popular migration destinations have lower prices than the most common origin of buyers moving in.
Newcomers and Departures
Spokane has made it onto Redfinβs list of popular migration destinations for the first time on record, landing at number 10. Popularity is determined by net inflow, a measure of how many more Redfin.com users looked to move into an area than leave.
The number-one origin of homebuyers moving to Spokane, the second most populous city in Washington, is Seattle, followed by Los Angeles and Portland, OR. Spokane has comparatively low housing costs: The typical Spokane home sells for $416,000, compared to $775,000 in Seattle.
Sacramento, CA, Las Vegas, and North Port, FLβmainstays on the list of popular destinationsβlanded at one, two, and three in November. Like Spokane, theyβre all relatively affordable and popular with homebuyers moving in from expensive job centers.
More homebuyers are leaving Los Angeles than any other metro area in the country. That marks the first time on record it has been the number-one place homebuyers are leaving, and the first time in over two years the Bay Area has dropped out of the number-one spot. The Bay Area comes in second, followed by New York. Thatβs based on net outflow, a measure of how many more Redfin.com users are looking to leave a metro than move in.
Migration out of both Los Angeles and the Bay Area has slowed since the height of the pandemic, when remote workers were fleeing both California metros in favor of more affordable places. But Los Angeles has surpassed the Bay Area because the flow out of the Bay Area has steadily slowed, while the flow out of Los Angeles has picked back up in recent months.
Methodology
Our migration analysis is based on about two million Redfin.com users who viewed for-sale homes online across more than 100 metro areas from September 2023 to November 2023. To measure the share of homebuyers looking to relocate from one metro to another, we calculate the portion of overall home searchers that are migrants.
A Redfin.com user counts as a migrant if they viewed at least 10 for-sale homes in the relevant three-month period and at least one of those homes was outside their home metro area. For instance, if a Redfin.com user based in Seattle views 10 homes in a three-month period and all of them are in Phoenix, that user counts as a full migrant to Phoenix. If a user based in Seattle views 10 homes in a three-month period and five are in Phoenix but five are in San Diego, that user counts as half of a migrant to Phoenix and half of a migrant to San Diego. If a user based in Seattle views 10 homes in a three-month period, nine in Seattle and one in Phoenix, that user counts as one-tenth of a migrant to Phoenix.
The analysis includes combined statistical areas with at least 500 Redfin.com users based in that region and at least 500 users searching for homes in that region. For instance, a user based in Seattle searching for a home in Phoenix counts toward the first condition, a user based in Phoenix searching for a home in Seattle counts toward the second condition, and a user based in Seattle searching for a home in Seattle counts toward both. Redfinβs migration data goes back to 2017.
Hello! I’m Kris Wright, your go-to expert in the art of real estate marketing. With a zest for life and a passion for properties, I’ve dedicated 15 years to mastering the market’s pulse, ensuring Better House Buyers stands out in the bustling property scene.
My journey began in the vibrant corridors of marketing sales, where I honed my skills and learned the ins and outs of what makes a home truly marketable. As a nationwide home buying investment firm, Better House Buyers has given me the canvas to apply my expertise, crafting campaigns that resonate with hearts looking for a new beginning.
As a devoted family person with a loving partner and two inspiring kids, I blend my professional acumen with the warmth of home life. This balance gives me a unique perspective on what families seek in their forever homes. My evenings are often filled with laughter, board games, and the occasional tug-of-war with our lovable dog, who’s just as much a part of the family.
My approach to marketing is deeply rooted in understanding the stories behind every transaction. I’m a firm believer that a home is more than just bricks and mortar; it’s a sanctuary of memories and dreams. This belief drives my strategy, focusing on creating connections rather than just closing deals.
In my free time, I indulge in the simple pleasures of gardening, finding tranquility among the blooms and foliage. It’s this same patience and care that I bring to each client, nurturing their aspirations until they blossom into reality.
Join me on this journey, where every handshake is a promise, and every sale is a new chapter in someone’s life story. Together, let’s turn houses into homes and dreams into addresses.
